Ruben Luna

Ruben Luna, also known as ‘GachoStyle,’ is a self-taught artist born and raised in the South Side of San Antonio, Texas. Luna’s artwork explores Rasquachismo as an art form, drawing inspiration from the creative challenge of generating new mixed-media objects through problem-solving techniques, often incorporating crude or common materials. With innovative and nostalgic tributes, Luna pays homage to the people, phrases, and things of his hometown’s working-class Mexican American communities. At its core, his work reveals resourcefulness and the ability to “make do.” Each piece prioritizes function over aesthetics and combines inventiveness, ingenuity, and improvisation with personal and cultural narratives.